Q&A

Thinking of posting it on Facebook? ⌄

THEM — Facebook Marketplace

• Your post enters a feed ranked by recency; within hours newer posts push it below the fold.
• No view counts, no visitor locations, no record of what happened after posting.
• Any throwaway account can message you; deposit scams and no-shows are the platform's most documented complaint.

HERE

• Your post is a permanent page with its own address, live for a stated 30-day period — the exact end date is printed on your receipt.
• Your receipt records when the search engines were notified, then tracks total views, distinct visitors, and the cities they came from.
• Every poster holds a registered account, and first-time posters pass a one-time confirmation that keeps scammers and spammers out — a human administrator can suspend abuse.

Thinking of Kijiji? ⌄

THEM — Kijiji

• Since March 13, 2024, every Services post carries a paid insertion fee; Jobs, Vehicles and Real Estate bill per 31-day listing period.
• Pay, sink under newer listings, pay again to bump. After 31 days you own nothing.
• Three owners in five years — eBay, then Adevinta ($9.2B, 2021), now private equity. Each change has meant more fees.
• Anyone can post from a throwaway username — no identity check, so scams and spam are routine.

HERE

• One flat price, shown in full before you publish. Personal posts are free.
• Your post stays live its full stated period, and your receipt never disappears.
• Prices are set by the site owner and printed on the page. No outside owner to serve.
• A first-time personal poster pays a one-time confirmation — it proves a real, serious person is behind the post and keeps scams and spam out. Membership itself is free, and personal posting stays free.

Paying a directory every month? ⌄

THEM — Yellow Pages / 411

• An enhanced listing runs $30–$60/month, premium $100–$300/month, marketing packages up to $2,500/month — charged every month, whether or not anything changes.
• 411.ca holds a 2.3 out of 5 TrustScore, built on complaints about cold calls and auto-renewing contracts.
• Yellow Pages' revenue collapsed from ~$1.1B in 2012 to under $200M in 2025; it survives by raising prices on a shrinking customer base.

HERE

• You pay per post, only when you have something to publish. A quiet month costs you nothing.
• No sales calls, no contracts. The price is printed on the page before you commit.
• Your post is a modern, indexed web page with structured data — built for how people search today, not for a phone book.

Hiring on Indeed? ⌄

THEM — Indeed

• Employers pay per click — $0.10–$5.00+ per click, with a $25/day minimum per posting. You pay for traffic, not applicants.
• Up to 97–98% of applicants fail basic qualification screening; employers report $15–$50 spent per usable application.
• Free posts are buried under sponsored ones within hours, by design.

HERE

• One flat price, stated before you publish. It doesn't move.
• Your job reaches a local audience that lives here — and your receipt shows who saw it.
• "Looking for work" posts are free — full pages, same quality, same visibility as paid ones.

Opening an online store? ⌄

THEM — Shopify

• The $39 plan is the entry fee. Add apps ($350–$1,400/month), 2.15–2.9% + 30¢ on every sale, and a 0.2–2% penalty for your own payment provider — a realistic store pays $4,200–$5,500/month.
• Shopify hosts your store but delivers no customers — 97% of its merchants must buy their own traffic from Meta and Google.
• Roughly 90% of Shopify stores make under $100,000 a year — most pay monthly rent on a shop nobody visits.

HERE

• One flat price per post, stated in full before you publish. No percentages, no add-ons, no monthly meter.
• Your post is built for discovery from the moment it publishes: search-engine notification, structured data, sitemap inclusion.
• You pay only when you publish, and your receipt shows exactly what your post did.